You haven't for a very good reason: most protein supplements are marketed to the bodybuilding magazine crowd, so the emphasis is on over-built and under-covered bodies, a close and suggestive dance with banned substances, and a promise--implied or stated--of things that will never be.

Our claims, on the other hand, are very modest. Properly used as part of an overall program of sound training and sound nutrition, Just protein can provide the added protein required to build muscle, increase strength, reduce fat and supply some of the key nutrients needed for good health.

With benefits like this, we think there's no need for us to exaggerate or for you to move to the dark side.

No additives, no sweeteners, no preservatives--Just Protein is high-quality, unadulterated, pleasant-tasting milk and egg protein with a little natural vanilla-almond flavor, nothing else.

A 28-gram serving (one ounce or about one-quarter cup) contains 100 calories, 18 grams of protein, 7 grams of carbohydrates, less than 0.5 grams of fat, about 20 mg of cholesterol, and 75 mg of sodium. 80 one-quarter cup servings per 5-lb. bag.

Just Protein: Muscle-Building Goodness in a Glass

No. 1261

5-lb. bag (6 lb.) $59.95
5 - 5-lb. bags (28 lb.) $289.75 ($57.95/bag)
10 - 5 lb. bags (56 lb.) $559.50 ($55.95/bag)